The craftsmanship sector in Morocco is not just a cultural treasure—it’s a powerhouse of economic growth. Generating an impressive 140 billion dirhams annually, this sector contributes 7% to the country’s GDP, according to recent reports. The region of Fès-Meknès stands out as a key player, home to 144,000 artisans and generating 10.6 billion dirhams in revenue. With the government focusing on modernization and supporting artisans, the sector is poised to strengthen its export capabilities and global competitiveness.
The Numbers Speak for Themselves
Production Craftsmanship: Accounts for 96.3 billion dirhams in revenue.
Service Craftsmanship: Generates 43.7 billion dirhams.
Export Growth: Moroccan craftsmanship exports reached 1.11 billion dirhams in 2024, a 3% increase from the previous year.
Quality Labels: 251 artisans have been awarded quality labels, showcasing the excellence of Moroccan craftsmanship.
The Fès-Meknès region, in particular, is a driving force in this sector. With 44,000 production units (16% of the national total), the region contributes 11% of the sector’s national revenue. It also boasts 641 labeled artisans (25% of the national total) and 525 craft enterprises (23% of the national total), making it a hub of innovation and tradition.
A Personal Testimonial from Mohamed
Mohamed, a third-generation potter from Fès, shares his experience:
“Craftsmanship is more than just a job for me—it’s my heritage and my pride. My grandfather started this workshop, and today, I’m proud to continue his legacy. With the support of government initiatives and the growing demand for authentic Moroccan products, I’ve been able to expand my business and even export my work to Europe. The label of quality I received last year has opened so many doors for me. It’s not just about the money; it’s about sharing our culture with the world.”
Government Efforts and Modernization
The Moroccan government, under the leadership of Lahcen Saâdi, Secretary of State for Craftsmanship and Social and Solidarity Economy, is actively working to modernize the sector. Recent efforts include:
Restoring the Fès Craftsmanship Complex to improve working conditions for artisans.
Promoting quality labels to enhance the global reputation of Moroccan craftsmanship.
Strengthening export channels to increase international market access.
During his visit to Fès, Saâdi toured the medina, training centers, craft enterprises, and social economy complexes, emphasizing the importance of supporting artisans and preserving their invaluable skills.
The Future of Moroccan Craftsmanship
The craftsmanship sector is more than just an economic driver—it’s a symbol of Morocco’s rich cultural heritage. By investing in modernization, quality, and export strategies, Morocco is ensuring that this sector continues to thrive. As Mohamed’s story shows, the impact of these efforts is already being felt by artisans across the country.
Whether it’s the intricate pottery of Fès, the vibrant textiles of Marrakech, or the luxurious leather goods of Fez, Moroccan craftsmanship is a testament to the skill, dedication, and creativity of its people.
Let’s celebrate and support this incredible sector that keeps Morocco’s traditions alive while driving economic growth.
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